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Business Communication 8th Edition by Amy Newman,Scot Ober
Edition 8ISBN: 978-1111533168Business Communication 8th Edition by Amy Newman,Scot Ober
Edition 8ISBN: 978-1111533168 Exercise 12
Evaluate a company response to comments online.
Imagine that you are a manager at the department store JCPenney. A new employee, Marni, is responding to customer comments online and wants your advice on her draft. She says that she wants to keep responses short and doesn't see the point of adding anything. In an email to Marni, provide your feedback on her draft-and rewrite the response. Consider how you can personalize the response and perhaps engage the customer to tell you more about his or her experience.
Original post: "Ordering online with JCPenney is a breeze! What a great website-easy to find anything and easy to navigate. I love JCPenney!"
Draft company response: "Thank you. This is nice to read."
Imagine that you are a manager at the department store JCPenney. A new employee, Marni, is responding to customer comments online and wants your advice on her draft. She says that she wants to keep responses short and doesn't see the point of adding anything. In an email to Marni, provide your feedback on her draft-and rewrite the response. Consider how you can personalize the response and perhaps engage the customer to tell you more about his or her experience.
Original post: "Ordering online with JCPenney is a breeze! What a great website-easy to find anything and easy to navigate. I love JCPenney!"
Draft company response: "Thank you. This is nice to read."
Explanation
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The Sample responses to online comments ...
Business Communication 8th Edition by Amy Newman,Scot Ober
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