Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler

Exercise 20

Identifying International Audience Benefits
Reread the sidebar on page 39 explaining how Procter Gamble is marketing its products in developing countries. In small groups, discuss different marketing practices you have become aware of in other countries. How do these practices benefit consumers How do they benefit store owners
As your instructor directs,
a. Post your findings electronically to share with the class.
b. Present your findings in a memo to your instructor.
c. Present your findings in an oral presentation to the class.