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Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler
Edition 10ISBN: 978-0077419530Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler
Edition 10ISBN: 978-0077419530 Exercise 1
Analyzing Positive Tone
LaQuinta ran a series of ads using cartoons, like the one on this page, featuring people making the best of disasters. You can see the whole series at this website: www.lq.com/lq/brightside/index.jsp.
What do you think of these ads Does the use of negatives help or hinder them What overall impression of LaQuinta do the ads leave with you
Reprinted with permission.
LaQuinta ran a series of ads using cartoons, like the one on this page, featuring people making the best of disasters. You can see the whole series at this website: www.lq.com/lq/brightside/index.jsp.
What do you think of these ads Does the use of negatives help or hinder them What overall impression of LaQuinta do the ads leave with you
Reprinted with permission.
Explanation
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Analyzing a positive tone in the script,...
Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler
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