Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler

Exercise 22

As they plan their college visits, many students begin by visiting university websites. Imagine you are a high school senior and a prospective student. Go to the "Prospective Students" part of your school's website and read about housing, course offerings, and student life. Evaluate the information you find for you-attitude and positive emphasis. Compare the text for prospective students with the text on several sites targeted for current students. Does the tone change In what ways What information increases or decreases you-attitude
Now visit the website of another university. Review the same type of information for prospective students and compare it to that of your own school. Which school does a better job Why
As your instructor directs,
a. Share your findings orally with a small group of students.
b. Share your findings orally with the class.
c. Post your findings in an e-mail to the class.
d. Summarize your findings in an e-mail to your instructor.