Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler

Exercise 13

The following letter was sent by Northwest Airlines before its merger with Delta. Critique the letter in small groups. Here are some questions to get you started:
1. What are the purposes of this letter
2. How well are these purposes accomplished
3. What information does the letter provide that an ordinary traveler would find useful
4. How is the information organized
5. Where do you see you-attitude and positive tone Do they contribute to the letter's effectiveness Why or why not
As your instructor directs,
a. Write an e-mail to your instructor summarizing your group discussion.
b. As a group, record your answers to the questions, plus other observations you made. Trade summaries with another group. Where did they agree with you Disagree What observations did they make that your group did not Write an e-mail to your instructor summarizing the differences between the two critiques. Submit the e-mail and the two critiques to your instructor.