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Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler
Edition 10ISBN: 978-0077419530Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler
Edition 10ISBN: 978-0077419530 Exercise 31
Campaigning against Holiday Toy Ads
Discussions on pages 323 and 330 outlined the campaign of CCFC (Campaign for a Commercial-Free Childhood) against holiday toy ads directed at children.
I am writing to urge you to suspend all advertising to children this holiday season. With the global economic crisis intensifying, many families will have to scale back their holiday shopping this year. It's wrong to create unrealistic expectations in children or to foment family stress by encouraging kids to lobby for gifts that their parents may not be able to afford.
I understand the need to create awareness of your products. I urge you to do that by advertising directly to parents instead of enlisting children as lobbyists for their holiday gifts. Since it's parents, not children, who can truly understand their family's financial situation in these difficult times, it is more important than ever that you respect their authority as gatekeepers. Please target parents instead of children with your holiday advertising.
Source: "Tell Toy Companies: Target Parents, Not Kids, with Holiday Ads," Campaign for a Commercial-Free Childhood, Judge Baker Children's Center, accessed June 30, 2011, http://salsa.democracyinaction.org/o/621/t/6914/campaign.jsp campaign_KEY=26139
This is the sample letter to toy manufacturers from parents suggested by CCFC:
Discussions on pages 323 and 330 outlined the campaign of CCFC (Campaign for a Commercial-Free Childhood) against holiday toy ads directed at children.
I am writing to urge you to suspend all advertising to children this holiday season. With the global economic crisis intensifying, many families will have to scale back their holiday shopping this year. It's wrong to create unrealistic expectations in children or to foment family stress by encouraging kids to lobby for gifts that their parents may not be able to afford.
I understand the need to create awareness of your products. I urge you to do that by advertising directly to parents instead of enlisting children as lobbyists for their holiday gifts. Since it's parents, not children, who can truly understand their family's financial situation in these difficult times, it is more important than ever that you respect their authority as gatekeepers. Please target parents instead of children with your holiday advertising.
Source: "Tell Toy Companies: Target Parents, Not Kids, with Holiday Ads," Campaign for a Commercial-Free Childhood, Judge Baker Children's Center, accessed June 30, 2011, http://salsa.democracyinaction.org/o/621/t/6914/campaign.jsp campaign_KEY=26139
This is the sample letter to toy manufacturers from parents suggested by CCFC:
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Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler
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