Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler

Exercise 12

Reread the sidebar about the Pew Internet and American Life Project at http://www.pewinternet.org/ on page 597. Go to the website and browse through the reports. Select a report and answer the following questions:
Who is the report 's audience
What is its purpose
How were the data collected
What did the data collection measure
Why was the data collection important
Given your analysis of the report 's audience, purpose, and data collection, consider the strategies used in the report to convey the information. Answer these questions:
What tone did the writer adopt
How was the report organized and designed to meet the needs of the audience
What language choices did the writer make
Finally, examine the press releases that are written about the report (the press releases for each report are included as links) for the ways the information in the report is adapted for a different audience and purpose. How do the content, organization, tone, and language choices differ from those of the original report Do you see any ethical issues involved in condensing the report into a press release
As your instructor directs,
Write a report of your findings to your instructor.
Present your findings to the class using presentation software.