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Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
Edition 7ISBN: 978-0538478342Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
Edition 7ISBN: 978-0538478342 Exercise 2
Define the term marketing. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
1.1 What is the AMA? What does it do? How do its services benefit marketers? www.marketingpower.com
1.1 What is the AMA? What does it do? How do its services benefit marketers? www.marketingpower.com
Explanation
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American Marketing Association (AMA) is an association, with member above 30,000, for the professionals in the marketing field. It is useful for the people who are involved in the world of marketing. AMA redefines the definition of the marketing for every five years depending on the changes required in this field.
The required information is available for the marketers who need to know.
The practices followed by various business people are available with the American Marketing Association, which would be helpful information for the new comers entering the business.
The past records of the successful people and the failures of the famous people are also gathered by AMA to make the marketers learn from the failures and follow the success path of proved businessmen.
AMA has no boundaries in gathering the valuable information from various parts of the world, to get new marketing strategies which, in turn, useful for the upcoming marketers and businessmen.
The required information is available for the marketers who need to know.
The practices followed by various business people are available with the American Marketing Association, which would be helpful information for the new comers entering the business.
The past records of the successful people and the failures of the famous people are also gathered by AMA to make the marketers learn from the failures and follow the success path of proved businessmen.
AMA has no boundaries in gathering the valuable information from various parts of the world, to get new marketing strategies which, in turn, useful for the upcoming marketers and businessmen.
Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
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