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book Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel cover

Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

Edition 7ISBN: 978-0538478342
book Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel cover

Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

Edition 7ISBN: 978-0538478342
Exercise 3
How does Disney's cross-platform franchising help create sustainable competitive advantage?
Explanation
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Company D's strategy of implementing cro...

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Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
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