Chat with AI
Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
Edition 7ISBN: 978-0538478342Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
Edition 7ISBN: 978-0538478342 Exercise 20
Explain the criteria for stating good marketing objectives. Objectives should be realistic, measurable, and time specific. Objectives must also be consistent and indicate the priorities of the organization.
4.1 Building on the Shur Snak example, imagine that your boss has stated that the marketing objective of the company is to do the best job of satisfying the needs and wants of the customer. Explain that although this objective is admirable, it does not meet the criteria for good objectives. What are these criteria? What is a specific example of a better objective for Shur Snak?
4.1 Building on the Shur Snak example, imagine that your boss has stated that the marketing objective of the company is to do the best job of satisfying the needs and wants of the customer. Explain that although this objective is admirable, it does not meet the criteria for good objectives. What are these criteria? What is a specific example of a better objective for Shur Snak?
Explanation
Verified
Verified
4.1
Marketing objective is defined as th...
Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
