Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

Exercise 15

Explain the concept of ethical behavior. Ethics are the moral principles or values that generally govern the conduct of an individual or a group. Ethics can also be viewed as the standard of behavior by which conduct is judged. Ethical conflicts sometimes arise between businesses, customers, workers, and the surrounding community. Conflicts can sometimes be resolved through the reliance on ethical theories. Ethical theories that are applicable to marketing include deontology, utilitarianism, casuist, moral relativism, and virtue ethics.
2.1 It is sometimes said that ethics hold a person to higher standards than laws. Explain.
2.2 Moral relativists are basically time and place ethicists. Explain what this means.
2.3 Explain the differences between utilitarianism, casuist, and deontology theories.