Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

Exercise 1

Describe ethical behavior in business. The law typically relies on juries to determine whether an act is legal or illegal. Society determines whether an action is ethical or unethical. Morals are the rules that people develop as a result of cultural values and norms. More and more companies are using ethics training to help put good ethics into practice. Ethical beliefs vary a little from culture to culture. However, some ethical practices vary significantly from one culture to the next.
3.1 Explain the difference between ethics and morals and describe the relationship between the two.
3.2 What are the differences between preconventional morality, conventional morality, and postconventional morality? Give an example of each.
3.3 Give several examples of how ethical practices can vary from one culture to the next.