Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

Exercise 4

Describe the arguments for and against social responsibility. Today, virtually all managers endorse social responsibility of corporations. It is, instead, a matter of what types of responsibility and the degree of responsibility. The arguments against social responsibility are: The job of the corporation is to maximize profits for stockholders; businesses are better suited to produce goods and services and not to be involved in welfare services; if global competitors aren't socially responsible it could hurt the domestic competitor. The arguments for social responsibility are: It's the right thing to do; government will create new regulations and levy fines if firms aren't socially responsible; social responsibility can enhance a company's profitability.
5.1 Explain the relationship between the global economy and social responsibility.
5.2 Defend the proposition that the only responsibility of the firm is to make money for the stockholders.
5.3 Explain how a firm can earn additional profits by being socially responsible.