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book Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel cover

Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

Edition 7ISBN: 978-0538478342
book Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel cover

Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

Edition 7ISBN: 978-0538478342
Exercise 1
What demographic factors were important for Starbucks to understand in China? What were the demographics they decided to target?
Explanation
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China is place where people count on tim...

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Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
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