Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

Exercise 10

site can open the door for international sales. International carriers, like UPS, can help solve logistics problems. Language translation software can help an e-commerce business become multilingual. Yet cultural differences and old-line rules, regulations, and taxes hinder rapid development of e-commerce in many countries.
6.1 Describe how "going global" via the Internet presents opportunities and challenges.
6.2 Give several examples of how culture may hinder "going global" via the Internet.