Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

Exercise 15

EyeOnU operates a Web filter service for public schools and libraries to protect students from inappropriate material on the Internet. Like the industry as a whole, the company's market share has been stagnant for the past two years. Looking for new sources of revenue, the company is considering selling the data it has collected about student surfing habits to marketers trying to learn more about students' behavior on the Web. The data are anonymous, but privacy advocates are concerned about the precedent of selling information about children to marketers.
What should EyeOnU do? Should it protect the student's data, or should it take the opportunity to create new revenues?