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Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
Edition 7ISBN: 978-0538478342Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
Edition 7ISBN: 978-0538478342 Exercise 13
Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market? Do you think a similar strategy with a viral marketing campaign on the Internet would appeal to the target market for Diet Coke Plus?
Explanation
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The hidden-camera promotion strategy dep...
Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
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