Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

Exercise 19

Describe the bases for segmenting business markets. Business markets can be segmented on two general bases: First, businesses segment markets based on company characteristics, such as customers' geographic location, type of company, company size, and product use. Second, companies may segment customers based on the buying processes those customers use.
5.1 Choose five ads from business publications such as The Wall Street Journal , Fortune , and BusinessWeek. For each ad, write a description of how you think the company has segmented its business market.