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Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
Edition 7ISBN: 978-0538478342Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
Edition 7ISBN: 978-0538478342 Exercise 16
Red Lobster's closest competitor in the seafood-dining business is Joe's Crab Shack. Check out their Web site at www.joescrabshack.com and compare it to Red Lobster's. How does their marketing approach differ? Do you think it's appealing to the same types of customers? How does the Web site try to get information from its customers?
Explanation
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When we compare the websites of R and J'...
Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
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