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Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
Edition 7ISBN: 978-0538478342Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
Edition 7ISBN: 978-0538478342 Exercise 1
Suppose Red Lobster was wondering how well its new interior design was being received by customers at a redecorated restaurant in Columbus, Ohio, and hired you to create a questionnaire. Write one of each: an open-ended question, a closed-ended question (either dichotomous or multiple choice), and a scaled-response question.
Explanation
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Dichotomous question
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Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
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