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Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
Edition 7ISBN: 978-0538478342Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
Edition 7ISBN: 978-0538478342 Exercise 10
Imagine that you are charged with designing a successor to the Wii. Briefly describe the new-product strategy you might use.
Explanation
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New product strategy for the successor: ...
Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
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