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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 11
The American Marketing Association
The American Marketing Association (AMA) is the marketing discipline's primary professional organization. In addition to sponsoring academic research, publishing marketing literature, and organizing meetings of local businesspeople with student members, it helps individual members to find employment in member firms. Visit the AMA website at www.marketingpower.com.
What marketing-mix variable does the AMA's Internet marketing effort exemplify?
The American Marketing Association (AMA) is the marketing discipline's primary professional organization. In addition to sponsoring academic research, publishing marketing literature, and organizing meetings of local businesspeople with student members, it helps individual members to find employment in member firms. Visit the AMA website at www.marketingpower.com.
What marketing-mix variable does the AMA's Internet marketing effort exemplify?
Explanation
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Marketing mix of the AMA: There are four...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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