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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 12
Discuss the variables of the marketing mix (product, price, promotion, and distribution) as they might relate to each of the following: a. A trucking company
B) A men's clothing store
C) A skating rink
D) A campus bookstore
B) A men's clothing store
C) A skating rink
D) A campus bookstore
Explanation
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1) Product : a trucking company is being...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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