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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 14
What is value? How can marketers use the marketing mix to enhance the perception of value?
Explanation
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Value: Value is a subjective concept and...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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