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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 2
How can an organization implement the marketing concept?
Explanation
Verified
Verified
An organization can implement the Marketing Concept in the following ways:
a) Management should launch an information system through which they can discover customers' wants and needs. This information will help the firm in providing satisfactory services and goods.
b) The firm should coordinate its activities to satisfy customers and self-objectives.
a) Management should launch an information system through which they can discover customers' wants and needs. This information will help the firm in providing satisfactory services and goods.
b) The firm should coordinate its activities to satisfy customers and self-objectives.
Foundations of Marketing 6th Edition by William Pride,Ferrell
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