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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 8
Apple
You conducted a SWOT analysis for Apple in Exercise 1, so you should feel quite familiar with the company's strengths, weaknesses, opportunities, and threats. One of Apple's strengths is its website, which is considered to be very well organized and informative. See why by accessing www.apple.com.
Based on the information provided on the website, describe Apple's SBUs. Does Apple have SBUs that are divisions, product lines, or some other profitcenter structure within the parent company?
Reference:
You probably are quite familiar with Apple and its highly popular products. You may even own an iPad, iPhone, or iPod. Create a SWOT analysis for Apple. If you need additional information, feel free to visit the company's investor relations webpage at: http://investor.apple.com/. Here you will find annual reports, financial performance information, and other data that might help you with your SWOT analysis. When you are finished, find a partner and share your work. Do your SWOT analyses look similar, or are they very different? What did you not think about that your partner did?
You conducted a SWOT analysis for Apple in Exercise 1, so you should feel quite familiar with the company's strengths, weaknesses, opportunities, and threats. One of Apple's strengths is its website, which is considered to be very well organized and informative. See why by accessing www.apple.com.
Based on the information provided on the website, describe Apple's SBUs. Does Apple have SBUs that are divisions, product lines, or some other profitcenter structure within the parent company?
Reference:
You probably are quite familiar with Apple and its highly popular products. You may even own an iPad, iPhone, or iPod. Create a SWOT analysis for Apple. If you need additional information, feel free to visit the company's investor relations webpage at: http://investor.apple.com/. Here you will find annual reports, financial performance information, and other data that might help you with your SWOT analysis. When you are finished, find a partner and share your work. Do your SWOT analyses look similar, or are they very different? What did you not think about that your partner did?
Explanation
Verified
Verified
A strategic business unit refers to a di...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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