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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 18
Apple
You conducted a SWOT analysis for Apple in Exercise 1, so you should feel quite familiar with the company's strengths, weaknesses, opportunities, and threats. One of Apple's strengths is its website, which is considered to be very well organized and informative. See why by accessing www.apple.com.
Based on your existing knowledge of Apple as an innovative leader in the consumer electronics industry, describe the company's primary competitive advantage (i.e., what makes Apple strategically unique?). How does Apple's website support this competitive advantage?
Reference:
You probably are quite familiar with Apple and its highly popular products. You may even own an iPad, iPhone, or iPod. Create a SWOT analysis for Apple. If you need additional information, feel free to visit the company's investor relations webpage at: http://investor.apple.com/. Here you will find annual reports, financial performance information, and other data that might help you with your SWOT analysis. When you are finished, find a partner and share your work. Do your SWOT analyses look similar, or are they very different? What did you not think about that your partner did?
You conducted a SWOT analysis for Apple in Exercise 1, so you should feel quite familiar with the company's strengths, weaknesses, opportunities, and threats. One of Apple's strengths is its website, which is considered to be very well organized and informative. See why by accessing www.apple.com.
Based on your existing knowledge of Apple as an innovative leader in the consumer electronics industry, describe the company's primary competitive advantage (i.e., what makes Apple strategically unique?). How does Apple's website support this competitive advantage?
Reference:
You probably are quite familiar with Apple and its highly popular products. You may even own an iPad, iPhone, or iPod. Create a SWOT analysis for Apple. If you need additional information, feel free to visit the company's investor relations webpage at: http://investor.apple.com/. Here you will find annual reports, financial performance information, and other data that might help you with your SWOT analysis. When you are finished, find a partner and share your work. Do your SWOT analyses look similar, or are they very different? What did you not think about that your partner did?
Explanation
Verified
Verified
A is a technology company with computers...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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