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book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
Exercise 1
Assume you own a new, family-style restaurant that will open for business in the coming year. Formulate a long-term goal for the restaurant, and then develop short-term goals to help you achieve the long-term goal.
Explanation
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The following are the long term goals fo...

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Foundations of Marketing 6th Edition by William Pride,Ferrell
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