Foundations of Marketing 6th Edition by William Pride,Ferrell

Exercise 9

Marketing units may be organized according to functions, products, regions, or types of customers. Describe how you would organize the marketing units for the following:
a. A toothpaste with whitener; a toothpaste with sensitivity protection; a toothpaste with cinnamon flavor
b. A national line offering all types of winter and summer sports clothing for men and women
c. A life insurance company that provides life, health, and disability insurance