
Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779
Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 3
Assume that you are opening one of the following retail businesses. Identify publications at the library or online that provide information about the environmental forces likely to affect the business. Briefly summarize the information each provides.
1. Convenience store
2. Women's clothing store
3. Grocery store
4. Fast-food restaurant
5. Furniture store
1. Convenience store
2. Women's clothing store
3. Grocery store
4. Fast-food restaurant
5. Furniture store
Explanation
Environment screening refers to the proc...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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