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book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
Exercise 23
Identify an organization in your community that has a reputation for being ethical and socially responsible. What activities account for this image? Is the company successful? Why or why not?
Explanation
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Socially responsible organizations are t...

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Foundations of Marketing 6th Edition by William Pride,Ferrell
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