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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 26
Suppose you are opening a health insurance brokerage firm and want to market your services to small businesses with fewer than 50 employees. Determine the information you must pull from your database and analyze in order to pursue your marketing efforts. What variables did you select and why?
Explanation
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Information is a key to success for any ...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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