Foundations of Marketing 6th Edition by William Pride,Ferrell

Exercise 17

When a company wants to conduct research, it must first identify a problem or possible opportunity to market its goods or services. Choose a company in your city that you think might benefit from a research project. Develop a research question and outline a method to approach this question. Explain why you think the research question is relevant to the organization and why the particular methodology is suited to the question and the company.