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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 31
iExplore
iExplore is an Internet company that offers a variety of travel and adventure products. Learn more about its goods, services, and travel advice through its website at www.iexplore.com.
What market segments does iExplore appear to be targeting with its website? What segmentation variables is the company using to segment these markets?
iExplore is an Internet company that offers a variety of travel and adventure products. Learn more about its goods, services, and travel advice through its website at www.iexplore.com.
What market segments does iExplore appear to be targeting with its website? What segmentation variables is the company using to segment these markets?
Explanation
Verified
Verified
Company IE targets the market segment in...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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