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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 12
Generally, marketers use one of three basic targeting strategies to focus on a target market: undifferentiated, concentrated, or differentiated. Locate an article that discusses the target market for a specific product. Describe the target market, and explain the targeting strategy used to reach that target market.
Explanation
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An article at the following web link dis...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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