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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 13
Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages of market tests?
Explanation
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A market test constitutes making a parti...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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