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book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
Exercise 26
An individual's roles influence that person's buying behavior. Identify two of your roles, and give an example of how they have influenced your buying decisions.
Explanation
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Roles are very important in influencing ...

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Foundations of Marketing 6th Edition by William Pride,Ferrell
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