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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 10
How does an opinion leader influence the buying decision process of reference group members?
Explanation
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An opinion leader is that person in a gr...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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