
Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779
Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 9
FTD
Founded in 1910 as Florists' Telegraph Delivery, FTD was the first company to offer a "flowers-by-wire" service. FTD does not deliver flowers itself, but it depends on local florists to do it. In 1994, FTD expanded its toll-free telephoneordering service by establishing a website. Visit the site at www.ftd.com.
Click on "International" near the bottom of the webpage. Select a country to which you would like to send flowers. Summarize the delivery and pricing information that would apply to that country.
Founded in 1910 as Florists' Telegraph Delivery, FTD was the first company to offer a "flowers-by-wire" service. FTD does not deliver flowers itself, but it depends on local florists to do it. In 1994, FTD expanded its toll-free telephoneordering service by establishing a website. Visit the site at www.ftd.com.
Click on "International" near the bottom of the webpage. Select a country to which you would like to send flowers. Summarize the delivery and pricing information that would apply to that country.
Explanation
FTD is an international organization whi...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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