Foundations of Marketing 6th Edition by William Pride,Ferrell

Exercise 11

To successfully implement marketing strategies in the international marketplace, a marketer must understand the complexities of the global marketing environment. Which environmental forces (sociocultural, economic, political/legal/regulatory, ethical, competitive, or technological) might a marketer need to consider when marketing the following products in the international marketplace, and why? a. Barbie dolls
B) Beer
C) Financial services
D) Television sets