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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 16
What should marketers consider as they decide whether to license or enter into a joint venture in a foreign nation?
Explanation
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Both the options are good and it depends...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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