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book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
Exercise 27
How do convenience products and shopping products differ? What are the distinguishing characteristics of each type of product?
Explanation
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Convenience products are different from ...

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Foundations of Marketing 6th Edition by William Pride,Ferrell
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