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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 26
For each of the following product categories, choose an existing brand. Then, for each selected brand, suggest a cobrand, and explain why the co-brand would be effective. a. Cookies
B) Pizza
C) Chips
D) A sports drink
B) Pizza
C) Chips
D) A sports drink
Explanation
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Pizza: Bravo pizza is one of the famous ...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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