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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 28
What is brand equity? Identify and explain the major elements of brand equity.
Explanation
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Brand equity is the financial and market...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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