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book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
Exercise 24
A company often test-markets a proposed product in a specific area or location. Suppose that you wish to test-market your new, revolutionary SuperWax car wax, which requires only one application for a lifetime finish. Where and how would you test-market your new product?
Explanation
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Foundations of Marketing 6th Edition by William Pride,Ferrell
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