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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 9
Merck Company
Merck, a leading global pharmaceutical company, develops, manufactures, and markets a broad range of health-care products. In addition, the firm's Merck-Medco Managed Care Division manages pharmacy benefits for more than 40 million Americans. The company has established a website to serve as an educational and informational resource for Internet users around the world. To learn more about the company and its research, visit its award-winning site at www.merck.com.
Find Merck's mission statement. Is Merck's focus on research consistent with the firm's mission and values?
Merck, a leading global pharmaceutical company, develops, manufactures, and markets a broad range of health-care products. In addition, the firm's Merck-Medco Managed Care Division manages pharmacy benefits for more than 40 million Americans. The company has established a website to serve as an educational and informational resource for Internet users around the world. To learn more about the company and its research, visit its award-winning site at www.merck.com.
Find Merck's mission statement. Is Merck's focus on research consistent with the firm's mission and values?
Explanation
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Mission statement of company M is to aid...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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