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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 29
Visit a retail store in your area, and ask the manager what products he or she has had to discontinue in the recent past. Find out what factors influenced the decision to delete the product and who was involved in the decision. Ask the manager to identify any products that should be but have not been deleted, and try to ascertain the reason.
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Foundations of Marketing 6th Edition by William Pride,Ferrell
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