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book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
Exercise 16
For each marketing mix element, which service characteristics are most likely to have an impact? Explain.
Explanation
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The following table ...

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Foundations of Marketing 6th Edition by William Pride,Ferrell
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