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book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
book Foundations of Marketing 6th Edition by William Pride,Ferrell cover

Foundations of Marketing 6th Edition by William Pride,Ferrell

Edition 6ISBN: 978-1285429779
Exercise 1
T-Mobile
T-Mobile has attempted to position itself as a low-cost cellular phone service provider. A person can purchase a calling plan, a cellular phone, and phone accessories at its website.
Visit the company's website at www.t-mobile.com.
What type of pricing strategy is T-Mobile using on its rate plans in your area?
Explanation
Verified
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Pricing strategy used by T-Mobile for it...

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Foundations of Marketing 6th Edition by William Pride,Ferrell
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