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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 3
Price skimming and penetration pricing are strategies that are commonly used to set the base price of a new product. Which strategy is more appropriate for the following products? Explain. a. Short airline flights between cities in Florida
B) A Blu-ray player
C) A backpack or book bag with a lifetime warranty
D) Season tickets for a newly franchised NBA basketball team
B) A Blu-ray player
C) A backpack or book bag with a lifetime warranty
D) Season tickets for a newly franchised NBA basketball team
Explanation
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Penetration pricing: It is termed as a m...
Foundations of Marketing 6th Edition by William Pride,Ferrell
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